About Square Meaters

SQUARE MEATERS cattle were developed in the early 1990s and released in the open market in 1996 specifically to produce tender young beef for Australia’s premium domestic market. Square Meaters evolved from high performance and early maturing Murray Grey cattle and bulls which were rigorously selected to reproduce highly desirable characteristics demanded by Australian consumers, butchers and breeders.

A desirable side affect from developing these medium framed cattle was a smallness when compared to their ancestors. This smallness is reflected in a shortening of leg length and not a general miniaturisation of the animal.

Key Traits Of The Square Meater Are:

• A quiet temperament for ease of handling with minimal equipment.
• Excellent fertility and mothering abilities
• Fantastic feed converters and “doing ability”
• Easily finished on grass
• Ease of calving due to low birth weight calves
(20-30kgs)
• Medium frame and early maturing and growth pattern
• Well defined muscling and even fat cover
• Polled (no horns)

SQUARE MEATER FEMALES can be registered as Class A or Class B depending upon their measurement at 12 months of age: Class A - 100-110 cm at top of shoulder; Class B - over 110 cm.

SQUARE MEATER BULLS must be between 103 and 113 cm at the top of the shoulder at 12 months of age to be registered.

Benefits Of Square Meaters To The Beef And Dairy Industry

Suited to large and small holdings.
Better $/hectare return on investment than conventional beef breeds.
Excellent Temperament and ease of handling.
Meet consumer demands for premium quality beef that is tender and flavoursome.
SQUARE MEATER BULLS provide a viable alternative to traditional bull choices for beef heifers or cows as Square Meater X calves have a low birth weight which allow heifers to calve easily and unassisted.
Ease of calving = less stress, quicker recovery and probable quicker conception for beef enterprises and rapid, full production of milk for the dairy enterprise.